How it works
Beyond the logo, we explore a range of styles, and expand on the brand direction you love
Logo design & styling options
During the initial phase, we explore various logo concepts, font styles, colors, and key elements that align with your target market, vision, and business needs. This process allows you to visualise select branding styles, and help us establish the ultimate identity for your brand.
Brand Assets & Components
In this key phase, we lock in & refine the elements that will define your visual identity. You will have a creative mix of logos, fonts, icons, patterns, illustrations, photography style, and color palette that sets you apart from your competitors while remaining true to the mission & values you wish to convey.
The Guidelines
Together with all of your brand’s visual components, I take the guesswork out of your business’s future design and marketing efforts by establishing a set of brand rules for your business to adhere to, ensuring a consistent and high-quality presentation, no matter the platform or medium.
You’ll receive a comprehensive guide on what to do and what not to do when using your logo and brand kit, covering various file types and logo placement, as well as a hierarchy of colour and font usage required.
Brand guidelines are especially important in a growing business where employees or third-party agents are new to your brand. This guide helps those to use your brand’s logo files and elements effectively, resulting in a more cohesive and memorable brand identity.
Brand Package
From logo creation to marketing guidelines, this comprehensive package will cover it all
Including
- Brand Identity
- Logo Design
- Logo Variations
- Monochromatic Logos
- All Logo File Types
- Tagline
- Image Style
- Font Pack
- Colour Palette
- Element Pack
- Print Mockups
- Digital Mockups
- Brand Guidelines
