Feeling overwhelmed by SEO? Let’s simplify it with some easy-to-follow steps.
Search engine optimisation can often feel like navigating a maze of algorithms, keywords, and jargon. But the truth is, improving your website’s visibility doesn’t always mean complex strategies or hiring an agency. With a few straightforward DIY SEO actions, you can make a real difference in your website’s performance—and the best part? You can do it yourself and have fun while you’re at it.
This guide will give you practical steps to build SEO momentum, with tips that are relevant for 2025 and beyond. Just like we’ve discussed the big changes coming in SEO, these steps will help you adapt and stay ahead while keeping things simple and approachable. Let’s get started!
1. Share your content on social media: Your first step towards visibility
Your audience is out there—you just need to put yourself in front of them.
Sharing your blog posts on platforms like Facebook, LinkedIn, and Instagram may seem obvious, but it’s absolutely crucial. It’s like sending out party invites—if no one knows about it, how will they show up?
Social media is all about building connections, and by sharing your content, you’re starting to form relationships with your audience.
- Join relevant groups: Jump into Facebook or LinkedIn groups where your target audience spends time. Share your blog posts as helpful insights rather than outright promotions.
- Add personal insight: When you share a link, include a short, engaging comment or teaser that sparks curiosity. It’s all about sparking a conversation.
Imagine someone in a LinkedIn group coming across your post. It resonates with them, they click, and they’re instantly hooked on what you’ve shared. Sharing content might be simple, but it’s one of the most effective ways to grow your reach.
2. Engage in online communities: Be seen as the expert
Engagement is everything.
Platforms like Quora, Reddit, or niche forums can help you connect with people who are actively seeking the kind of expertise you offer. Answer questions, add value, and when it makes sense, link back to your blog posts.
- Quora and Reddit: Jump into discussions that align with your niche. Offer meaningful answers and share relevant blog posts to expand on your thoughts. Authenticity is key—don’t spam, just genuinely help.
- Niche forums: Every industry has its own community spaces. Find forums where your expertise fits and contribute thoughtfully.
Think of it as planting seeds. Each time you provide a helpful answer or share a relevant link, you’re nurturing future connections and bringing new visitors to your site. It’s not about dropping links everywhere; it’s about showing you care. This kind of engagement builds not just backlinks but trust, and that’s what takes you far.
3. Optimise for SEO basics: Make it easier for search engines to find you
DIY SEO doesn’t need to be complicated.
There are a few basic on-page SEO practices that can make a big difference in your visibility without needing to dive too deep into technicalities.
- Use keywords naturally: Add relevant keywords to your titles, headings, and meta descriptions—but make sure it reads naturally. Remember, you’re writing for people first, search engines second.
- Internal linking: Link to other relevant posts on your website to keep readers exploring more of your content. Think of these links like a breadcrumb trail, guiding readers through your site, one post at a time.
- Image optimisation: Add alt text to your images with relevant keywords to help search engines understand your content and boost your rankings.
These steps might seem small, but they’re the foundation for making your website easier to find. Think of it as laying down a map for search engines and readers alike, so no one gets lost.
4. Guest blogging: Collaborate and grow your network
Guest blogging isn’t just about backlinks—it’s about relationships. Writing guest posts for other websites in your niche can help you reach a new audience and boost your credibility.
- Contribute value: Find websites that accept guest posts and offer to write something meaningful. It’s a win-win—you get a backlink, and they get quality content.
Guest blogging is like being invited to speak at someone else’s event. You get to showcase your expertise to a fresh audience, building authority and creating new opportunities. The true value isn’t just the backlink—it’s in the trust you build by being seen as a thought leader.
5. Repurpose your content: Get more mileage out of your work
Work smarter, not harder. One blog post can be transformed into different formats, allowing you to reach new audiences on multiple platforms.
- Create videos: Take key points from your blog post and turn them into a short video. Share it on YouTube or Instagram to broaden your reach.
- Make infographics: Turn your post’s main takeaways into a visually engaging infographic and share it on Pinterest or LinkedIn.
Repurposing content is like giving your ideas a second wind. Not everyone wants to read a blog post—some might prefer a quick video or a colourful infographic. It’s all about making your content work harder for you, reaching people wherever they are.
6. Build your email list: Keep the conversation going
If someone visits your site, invite them to stay. Building an email list is one of the simplest, yet most effective ways to keep your audience coming back.
- Share blog posts via email: If you’ve got a list already, send a link to your latest post. Include a short note about why it’s worth their time.
- Add it to your email signature: Include a link to your latest blog post in your email signature—an easy, non-intrusive way to drive traffic.
An email list gives you a direct line to your readers, allowing you to build relationships over time. It’s like having a direct invite into their inbox—use it to keep them engaged and coming back for more.
7. Submit your site to directories: Get your name out there
Directory submissions can still have value, especially in niche markets. Find industry-specific directories and submit your website or blog posts.
While this won’t be your primary backlink strategy, it’s a simple, one-time action that can drive some extra traffic and improve visibility. Think of it as putting your name in the right places—sometimes, just being listed is enough to get noticed.
8. Collaborate and cross-promote: Team up for greater reach
Collaboration is a growth multiplier. Partnering with bloggers, influencers, or businesses in your niche can help you cross-promote content. They share your work, you share theirs, and suddenly you’re doubling your reach.
- Cross-promotion: Find people whose audience aligns with yours. Offer to feature their content, and they might do the same in return.
Think of collaboration like teamwork—by joining forces, you’re tapping into audiences you wouldn’t otherwise have access to. It’s a win for everyone involved.
Conclusion: Start building your SEO momentum today
DIY SEO doesn’t need to feel overwhelming. It’s all about taking small, consistent steps—sharing your work, joining conversations, building genuine relationships, and adding value. These simple actions can have a real, lasting impact on your website. And the best part? You can start today.
If you’ve found these tips helpful and want to know more, or have any questions, don’t hesitate to get in touch. I’m always here to help—together, we can make your website shine.
